So have you ever had a few drinks and then bought something online that you might not have otherwise?
It happened to Ryan Green, who - as this story notes - got so caught up watching Justin Timberlake perform at the Super Bowl in early 2018 that, while under the influence of more than a few beverages, went online to buy concert tickets to see Justin. He woke up the next day to a confirmation e-mail for $378.80 in concert ticket expenses he didn't even remember making.
It helped inspire a survey hustle.co recently ran of over 2,000 alcohol-consuming American adults. The conclusion? Drunk shopping is an estimated $45B per year industry.
The survey consisted of 2,174 alcohol-consuming readers of The Hustle between March 11-18, 2019. The average respondent was 36 years old, had an income of $92k (more than double the national average), and skewed a bit more male (53%) than female (47%). The data they presented is by no means definitive or conclusive; nonetheless, it still provides an interesting snapshot of the drunk shopping market.
Overall, 79% of all alcohol-consuming respondents have made at least one drunken purchase in their lifetime — though it varied based on demographics.
A few key findings from the study:
- 79% of alcohol consumers have made at least one drunk purchase
- $444: Average annual spend per drunk shopper
- Clothing and shoes are the most common drunk purchase
- Amazon is the drunk shopping platform of choice
The lesson? Don't drink and shop. Or drive. Or text your ex. Don't be like this guy.