Internet "Challenges" have been around a while (remember the "Ice Bucket Challenge"?) and teens have done some dumb ones. Now grown human beings are flinging single slices of American cheese at babies' heads because - well, I have no idea. Other than people find the videos funny. Part of me does and part of me is thinking, "who the hell came up with this and why???"
Here's what it looks like below. You can decide for yourself if this is something you want your baby to remember. This may come up in psychologists' offices in the 2020s and 2030s.
Although I must say, this is one of the most Wisconsin-y Internet challenges I've ever seen.