I thought this was an Onion article when I first saw it. But Nebraska's Department of Tourism is going with the slogan "Nebraska: Honestly, it's not for everyone."
Self-deprecating humor with a twist rules the campaign, as the state seeks to showcase what it IS, but also what it ISN'T. I kind of like the approach, because let's face it: Nebraska isn't for everyone. But Omaha is pretty cool, I guess...
More on it here.