EricCast explores startups, new book "Lost in Startuplandia"

Are you an aspiring or active entrepreneur? Serial entrepreneur Kelly Fitzsimmons has numerous successful startups - and dealt with one big failure. In this episode of the EricCast, host Eric Paulsen talks with her about her new book, Lost in Startuplandia

Her book eschews the usual "This is exactly how I succeeded and how you will too!" hype and notes how the infinite roads to success and surefire ways to fail. Lost In Startuplandia offers multiple perspectives and real-life examples to allow an entrepreneur to recognize and compare his or her own situation to serve as guidance... or caution. Topics include customer and location strategy, investors and pitfalls, better decision-making and confirmation bias, looking for people outside your own circle, "Zombie startups," and much more. Through the conversation, we also wander into Oculus Rift, Maslow's Hierarchy of Needs, Moore's Law, how VR (virtual reality) programs could dramatically improve gaming, museums, film, storytelling and more.

This hour-long conversation is available on demand on your iHeartRadio app, or stream it below!

Author Keller (Kelly) Fitzsimmons
Eric Paulsen

Eric Paulsen

I wanted to be in radio since I was four - and four decades later I still haven't grown out of it... Read more


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