Coke adds... Cannabis? Aparently, they're considering it

posted by Eric Paulsen - 

Coca-Cola, named so in part because its original formula included cocaine, is now strongly considering a cannabis-infused beverage to complement its offerings.

According to this report, Coca-Cola said in a statement that they are “closely watching” the growth of CBD, a non-psychoactive component in marijuana, as an ingredient in what it called functional wellness beverages. ("Functional wellness beverages"??)

“The space is evolving quickly,” Coke said. “No decisions have been made at this time. ”CBD, which does not produce a high for the user, has been used for medical purposes, including easing inflammation, pain and nausea."

So it looks like Coke may add CBD but no THC. OK?

However, cannabis in general is a growing market and other beverage brands are getting involved. As FOX6 reports, "Constellation Brands, the maker of Corona beer, Svedka vodka and Casa Noble tequila, announced last month that it is investing an additional $4 billion in the Canadian cannabis company Canopy Growth."

And Lagunitas, a craft beer many of us know that's now owned by Heineken, already has a cannabis drink that is infused with THC (the active ingredient in marijuana that produces a high), which can be purchased at marijuana dispensaries in California. And probably through your cousin out there.

Can't wait to see the ads!

Eric Paulsen

Eric Paulsen

I wanted to be in radio since I was four - and four decades later I still haven't grown out of it... Read more

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