According to JSOnline, The Milwaukee Bucks and Fiserv Inc. Thursday announced a 25-year naming rights deal for the team's new $524 million downtown arena.
The new arena will be called the Fiserv Forum, with Fiserv signs will be attached to the new arena Thursday afternoon.
The dollar amount of the deal was not made public today. The new Fiserv Forum (which will take some getting used to) is pretty much finished and will open next month, including a concert by The Killers and Milwaukee's own Violent Femmes to help with the opening.